Google Business Photos Pilot Launched

Google has just launched a new service called Google Business Photos – designed to integrate with Google Maps Street View and provide businesses with Google Place Pages provide potential customners with a more “immersive” way to view their business.

Google has been photographing businesses, to highlight the qualities that make their locations stand out.

Business owners have long been able to upload photos and even videos to there Google Place Page listing, but these new business photos help potential customers get a better view of the decor, merchandise, food, and more on each business’.

The Google Places pilot enables select businesses in the United States, Japan, Australia, and New Zealand to showcase their locations further, through clever use  of 360-degree photography techniques- allowing visitors to experience a panoramic perspective.

When 360-degree imagery of a business is available, you’ll see an arrow appear over the thumbnail Street View image on that business’ Place page. Press the arrow to preview the storefront or interior, then click on the thumbnail to see the image in Street View.

Storefront thumbnail for Susan Avery Flowers and Event Styling in Australia

additional imagery becomes available for more locations in the coming months, you’ll also be able to enter the interior perspective of businesses directly from the Street View images of nearby roads on Google Maps.

If you would like to highlight your business to Google Maps users, please visit the Business Photos site to learn more and apply.

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