Local Search Leads 50% Of Mobile Visitors To Visit Within One Day

google-local-business-centerGoogle’s research into local search behavior highlights that local searchers are ready to take action. According to their data, 50% of consumers who use their smartphone for a local search, visited a store within a day, and 34% who searched on computer/tablet did the same. This shows that ranking in local search will have a direct impact on your in-store traffic.

To make sure you’re ranking for local search terms:

  • Get your business listed on Google My Business, and make sure your profile is complete. Also consider getting a Virtual Tour added.
  • Make sure your NAP (name, address, phone number) is consistent across all channels. This includes your website, social media profiles, review sites and directory listings.
  • Use local business schema markup so Google can identify and show your physical location.
  • Use local keywords in your URLs, heading tags, title tags and content, where appropriate.