Using 360° Imagery and Virtual Tours to Promote Tourism

Virtual Tours, 360° Photos and 360° Video offer unique, innovative and interactive marketing opportunities. Tourism Operators and agencies are increasingly using these technologies to more effectively showcase the locations, facilities and events that they offer to tourists.

Benefits of 360° Imagery

360° Photos, Video and Virtual Tours offer a collection of unique benefits which make them extremely effective at showcasing and promoting tourism based activities and events :

  • Innovation – Offer a very impressive “wow” factor – particular when coupled with aerial imagery
  • Connectivity & Accessibility – Provide a spatial awareness which is not possible with most other forms of marketing. Virtual Tours can be used by anyone with internet access via a variety of devices (mobile, desktop, VR Headset)…
  • Experiential  & Interactive – Offer an “experience” based interface, where users get to Interact and actually participate. This provides a level of emotional attachment not available through traditional media (photos and video)
  • Inspirational – Offer a “taste” of the experience and provide insights into what is on offer, which very often results in a “I want to see more” moment. 
  • Recycle – Virtual Tours are able to incorporate and reference existing content (information, Photos, Video, Stories, Links, Audio, etc…) .
  • Extendable – can very easily be updated, modified and improved to update or add extra activities and experiences

The Tabs below provide examples of different ways (primarily in South East Queensland) that 360° Imagery has been used for promoting Tourism :

360° Photos
Aerial 360s
360° Video
Google Virtual Tours
Standalone Virtual Tours
Street View

Individual 360° Photos (Panospheres) provide an interactive 360° experience allowing users full control to look around (tilt, pan and zoom).

Click and Drag an image to move around

Over 100,000 views per year

Panospheres can be uploaded directly to Google Maps, Social Media, or 3rd party Tourism sites such as Expedia or Tripadvisor

Aerial 360° Panospheres provide a unique “overhead” perspective on a location. The best quality aerial photos consist of multiple photographs taken with a drone or UAV and processed to create a single high quality 360° aerial photo.

Aerial 360s offer a unique way to show a large area and, when incorporated into a virtual tour, offer a fantastic framework for showcasing tourist destinations.

Click and Drag an image to move around

25,000+ Views in 10 months

360° Video has developed a bot of a reputation for being poor quality, and complex (and expensive) to produce… however recent technological advances have resulted in dramatic quality improvements and significant cost reductions – making it accessible to even low budget marketing campaigns.

Virtual Tours published to Google are directly available via Google Search and Google Maps, and can be embedded into a website, social media.. or emailed as a link. However Google Virtual Tours have relatively limited features.

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Standalone Virtual Tours are often one of the most effective ways to promote tourism as they give you much more control of the experience. They also offer a wide range of features such as :

  • Logo/Branding
  • Custom Icons
  • Menu Navigation
  • External Links
  • a variety of Hotspots and popup capabilities (e.g. Photo, Gallery, Video, Audio)
  • Auto-rotation
  • and much much more.

Click and Drag an image to move around

See esplanade.panoview.com.au for Full Screen version

See lescapade.panoview.com.au for Full Screen version

See naturalbridge.panoview.com.au for Full Screen version

Usually Street View functionality would only be available once the Google Street View car has visited your area… but for new or remote locations this may take years (if at all)… It is however possible to create and publish to Google Maps a Virtual Tour which replicates the Street View experience.

Click and Drag an image to move around

What Does it Cost ?

Costs will vary depending on the location, the size and layout of the area/s you want covered, and the features/functionality that you’d like to include… Prices start from as little as $100 for a single 360° panosphere up to thousands of dollars for large sophisticated standalone virtual tours.

We would typically be able to provide a ballpark figure once we have spoken to you, but may need to undertake a site visit to provide you with a formal quote.

Find Out More…

If you’d like to discuss how we can help you to incorporate 360° Photos, Video or Virtual Tours into your Tourism Marketing Campaign, please give Andy a call on 0403 023 223 or Contact Us.

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