Virtual Tours to Promote Prestige Real Estate

Virtual Tours, 360° Photos and 360° Video offer unique, innovative and interactive marketing opportunities to promote Prestige residential properties – particularly those with potential National or International Interest.

Because of the extra effort and cost associated with using a Virtual Tour as a part of a Real Estate Marketing Strategy, we would normally not recommend them for the average residential property. However, for prestige properties – including high end residential homes and multi apartment blocks, which are likely to be on the market for some time, or where potential buyers may find it difficult to undertake a traditional property inspection, a Virtual Tour can be the catalyst you need for a quick sale.

Virtual Tour Benefits

Virtual Tours (and 360° Photos, and Video) offer a set of unique benefits which make them extremely effective at showcasing and promoting prestige properties :

  • Innovation – Offer a very impressive “wow” factor (particular when coupled with aerial imagery)
  • Connectivity & Accessibility – Provide a spatial awareness which is not possible with most other forms of real estate marketing. Virtual Tours can be also be viewed by anyone, anywhere, with internet access – via a variety of devices (mobile, desktop, VR Headset)…
  • Experiential  & Interactive – Offer an “experience” based interface, where users get to Interact and actually participate. This provides a level of emotional attachment not available through traditional photos and video
  • Inspirational – Offer a “taste” of the property which can not be provided via photo/video and give insights into the unique features of this property – which very often results in an “I want to see more” moment. 
  • Recycle – Virtual Tours are able to incorporate and reference existing marketing content (information, Photos, Video, Stories, Links, Audio, etc…) .
  • Extendable – can very easily be updated, modified and improved to update or add extra photos and features

The Tabs below provide examples of different ways that 360° Imagery could be used for showcasing prestige residential properties :

Standalone Virtual Tours
Aerial 360s
Google Virtual Tours
360° Photos
360° Video

Standalone Virtual Tours are often one of the most effective ways to promote real estate as they give you much more control of the experience. They also offer a wide range of features such as :

  • Logo/Branding
  • Custom Icons
  • Menu Navigation
  • External Links
  • a variety of Hotspots and popup capabilities (e.g. Photo, Gallery, Video, Audio)
  • Auto-rotation
  • and much much more.

Click and Drag an image to move around

See skyview.panoview.com.au for Full Screen version

See lescapade.panoview.com.au for Full Screen version

Aerial 360° Panospheres provide a unique “overhead” perspective on a property. The best quality aerial photos consist of multiple photographs taken with a drone or UAV and processed to create a single high quality 360° aerial photo.

Aerial 360s offer a unique way to show a large area and, when incorporated into a virtual tour, offer a fantastic framework for showcasing how your property is located within a community.

Click and Drag an image to move around

25,000+ Views in 10 months

Virtual Tours published to Google are directly available via Google Search and Google Maps, and can be embedded into a website, social media.. or emailed as a link. However, Google Virtual Tours have relatively limited features and Google does not normally allow residential properties to be listed.

Click and Drag an image to move around

Individual 360° Photos (Panospheres) provide an interactive 360° experience allowing users full control to look around (tilt, pan and zoom).

Click and Drag an image to move around

Over 100,000 views per year

Panospheres can be uploaded directly to Google Maps, or Social Media, or emailed as a link to a potential client.

360° Video has developed a bit of a reputation for being poor quality, and complex (and expensive) to produce… however recent technological advances have resulted in dramatic quality improvements and significant cost reductions – making it accessible to even relatively low budget marketing campaigns.

What Does it Cost ?

Costs will vary depending on the location, the size and layout of the area/s you want covered, and the features/functionality that you’d like to include… Prices start from as little as $100 for a single 360° panosphere up to thousands of dollars for large sophisticated standalone virtual tours.

We would typically be able to provide a ballpark figure once we have spoken to you, but may need to undertake a site visit to provide you with a formal quote.

Find Out More…

If you’d like to discuss how we can help you to incorporate 360° Photos, Video or Virtual Tours into your Prestige Property Marketing Campaign, please give Andy a call on 0403 023 223 or Contact Us.

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