Virtual Tours to Promote Prestige Real Estate

Virtual Tours, 360° Photos and 360° Video offer unique, innovative and interactive marketing opportunities to promote Prestige residential properties – particularly those with potential National or International Interest.

Because of the extra effort and cost associated with using a Virtual Tour as a part of a Real Estate Marketing Strategy, we would normally not recommend them for the average residential property. However, for prestige properties – including high end residential homes and multi apartment blocks, which are likely to be on the market for some time, or where potential buyers may find it difficult to undertake a traditional property inspection, a Virtual Tour can be the catalyst you need for a quick sale.

Virtual Tour Benefits

Virtual Tours (and 360° Photos, and Video) offer a set of unique benefits which make them extremely effective at showcasing and promoting prestige properties :

  • Innovation – Offer a very impressive “wow” factor (particular when coupled with aerial imagery)
  • Connectivity & Accessibility – Provide a spatial awareness which is not possible with most other forms of real estate marketing. Virtual Tours can be also be viewed by anyone, anywhere, with internet access – via a variety of devices (mobile, desktop, VR Headset)…
  • Experiential  & Interactive – Offer an “experience” based interface, where users get to Interact and actually participate. This provides a level of emotional attachment not available through traditional photos and video
  • Inspirational – Offer a “taste” of the property which can not be provided via photo/video and give insights into the unique features of this property – which very often results in an “I want to see more” moment. 
  • Recycle – Virtual Tours are able to incorporate and reference existing marketing content (information, Photos, Video, Stories, Links, Audio, etc…) .
  • Extendable – can very easily be updated, modified and improved to update or add extra photos and features

The Tabs below provide examples of different ways that 360° Imagery could be used for showcasing prestige residential properties :

Standalone Virtual Tours
Aerial 360s
Google Virtual Tours
360° Photos
360° Video

Standalone Virtual Tours are often one of the most effective ways to promote real estate as they give you much more control of the experience. They also offer a wide range of features such as :

  • Logo/Branding
  • Custom Icons
  • Menu Navigation
  • External Links
  • a variety of Hotspots and popup capabilities (e.g. Photo, Gallery, Video, Audio)
  • Auto-rotation
  • and much much more.

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See for Full Screen version

See for Full Screen version

Aerial 360° Panospheres provide a unique “overhead” perspective on a property. The best quality aerial photos consist of multiple photographs taken with a drone or UAV and processed to create a single high quality 360° aerial photo.

Aerial 360s offer a unique way to show a large area and, when incorporated into a virtual tour, offer a fantastic framework for showcasing how your property is located within a community.

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25,000+ Views in 10 months

Virtual Tours published to Google are directly available via Google Search and Google Maps, and can be embedded into a website, social media.. or emailed as a link. However, Google Virtual Tours have relatively limited features and Google does not normally allow residential properties to be listed.

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Individual 360° Photos (Panospheres) provide an interactive 360° experience allowing users full control to look around (tilt, pan and zoom).

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Over 100,000 views per year

Panospheres can be uploaded directly to Google Maps, or Social Media, or emailed as a link to a potential client.

360° Video has developed a bit of a reputation for being poor quality, and complex (and expensive) to produce… however recent technological advances have resulted in dramatic quality improvements and significant cost reductions – making it accessible to even relatively low budget marketing campaigns.

What Does it Cost ?

Costs will vary depending on the location, the size and layout of the area/s you want covered, and the features/functionality that you’d like to include… Prices start from as little as $100 for a single 360° panosphere up to thousands of dollars for large sophisticated standalone virtual tours.

We would typically be able to provide a ballpark figure once we have spoken to you, but may need to undertake a site visit to provide you with a formal quote.

Find Out More…

If you’d like to discuss how we can help you to incorporate 360° Photos, Video or Virtual Tours into your Prestige Property Marketing Campaign, please give Andy a call on 0403 023 223 or Contact Us.

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